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CLIENT OVERVIEW
- Iconic Fashion India is a well-known fashion brand that came to us with two major problems : Low sales and limited online presence.
- They wanted to increase their sales, expand their audience, and build a strong brand using digital marketing.
CHALLENGES
- Stagnant Sales, reflecting a growth rate of less than 10%.
- Minimal social media presence, with only 10K followers
- No collaborations
- Lack of clear brand strategy
OUR SOLUTION:
- Offline Survey
- Competitor & Industry Analysis
- Brand Guidelines / Strategy
- Social Media Marketing
- Paid Advertising
- Website Revamp
OFFLINE SURVEY:
- Used direct customer surveys to understand what designs and styles were most appealing, shaping product launches accordingly.
- Insights from surveys allowed us to personalize the shopping experience, increasing both in-store and online satisfaction.
COMPETITOR ANALYSIS :
- Identified gaps where competitors were lagging, and crafted campaigns to capitalize on those missed opportunities.
- Focused on the strengths that competitors overlooked, rebranding Iconic Fashion India’s digital presence as an aspirational yet accessible brand.
INDUSTRY LANDSCAPE:
- Analyzed global and local fashion trends to ensure Iconic Fashion India remained ahead of the curve.
- Mapped out future trends that positioned the brand as a leader in fashion innovation.
BRAND GUIDELINES
- Established clear rules for logo usage, color palettes, and typography to ensure brand consistency across all platforms.
- Defined a vibrant, youthful, and approachable brand voice that resonates with the target audience.
- Created guidelines for product photography and social media posts, aligning with the brand’s chic and aspirational image.
- Set rules for influencer and celebrity collaborations to maintain brand prestige.
BRAND STRATEGY
- We repositioned IconicFashionIndia as a trendy fashion brand for young, style-conscious customers.
- Our messaging focused on being modern and accessible, showing the brand as something people could easily incorporate into their daily fashion.
- Using data, we identified Iconic Fashion India’s ideal audience i.e. fashion-forward millennials and Gen Z.
- By targeting these groups, we were able to design campaigns that appealed to their tastes and lifestyles.
SOCIAL MEDIA MARKETING
- We completely revamped the brand’s Instagram strategy, curating a feed that showcased their latest collections and fashion tips which helped them grew their followers from 10K to 130K— a massive increase that opened doors to new customers.
- We collaborated with both macro and micro-influencers, who seamlessly incorporated the brand’s products into their everyday looks, significantly boosting visibility. Additionally, high-profile endorsements from celebrities like Shahrukh Khan and Guru Randhawa elevated the brand, making it more aspirational and driving stronger customer appeal.
PAID ADVERSTISING :
- We completely revamped the brand’s Instagram strategy, curating a feed that showcased their latest collections and fashion tips which helped them grew their followers from 10K to 130K— a massive increase that opened doors to new customers.
- We collaborated with both macro and micro-influencers, who seamlessly incorporated the brand’s products into their everyday looks, significantly boosting visibility. Additionally, high-profile endorsements from celebrities like Shahrukh Khan and Guru Randhawa elevated the brand, making it more aspirational and driving stronger customer appeal.
- 4.6x ROAS in 2 Months
- 154% Traffic Increase
- 139% New User Increase
- 120% Order Increase
- 147% Revenue Increase
- 89% Reduce CPP (cost per purchase)
- 4x ROAS in just 2 Months from Meta Ads
- 7x ROAS in just 2 Months from Google Ads
WEBSITE UI/UX DESIGN:
- Delivered a sleek and responsive UI focused on intuitive navigation, improving the overall shopping experience.
- Ensured a seamless experience across devices, increasing mobile traffic and sales conversions.
- Created visually engaging and informative product pages, showcasing detailed descriptions, high-quality images, and customer reviews.
- Simplified the checkout flow, reducing cart abandonment and boosting completed purchases.
RESULTS:
- Transformed their social media strategy from 10K to 130K followers, demonstrating the power of strategic engagement and targeted content!
- Collaborations with top influencers and celebrities created massive brand awareness, driving both online traffic and physical sales.
- Consistent branding across Instagram, ads, and campaigns helped IconicFashionIndia gain a solid foothold in the competitive fashion market.
SALES METRICS:
- Sales began to gain momentum with a steady upward trend.
- Achieved a solid 30% growth, reflecting the impact of our strategy.
- Delivered sustained and impressive sales growth, exceeding expectations.
- Growth accelerated further, setting the stage for consistent results.
