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How we helped MonaB in building a brand identity & 10k followers in just 6 months.
Mona B, an internationally renowned bag brand, aimed to make a significant entry into the Indian market. With a stellar reputation abroad, the challenge was to replicate that success into the Indian market . Our mission was to craft a powerful digital strategy that would not only build brand identity but also achieve rapid follower growth on social media.
Initial Metrics :
- Initial Followers : 2K
- Brand Awareness : Minimal
- Engagement : Stagnant
Our Approach :
We adopted a multi-faceted strategy to introduce MonaB to the Indian audience and ensure sustained growth and engagement:
- We created awareness around sustainability and environmental responsibility, highlighting MonaB’s commitment to eco-friendly practices.
- Engaged users with exciting contests and giveaways to increase visibility and follower count.
- Partnered with well-known travel & lifestyle influencers to showcase MonaB’s diverse range of products.
- Leveraged influencer marketing to create buzz and credibility around the brand.
- Developed creative and engaging social media campaigns, incorporating AI and CGI graphics to attract and retain followers.
- Utilized meme marketing to add a fun and relatable element to our campaigns, boosting engagement and reach.
Results :
- Gained 10K followers in just a span of 6 months.
- Overall Account reach surpassed 2 million.
- Average reel views crossed 15K – 30K views, significantly boosting brand visibility.
- Engagement Rate soared to 6%, indicating strong interaction with the audience.
Learnings:
- Regular posting and consistent engagement keep the audience interested and invested.
- Genuine content and real stories create a stronger connection with the audience.
- Collaborating with the right influencers can significantly boost brand credibility and reach.
