How We Boosted ICONIC Fashion India’s Business Growth by 5X

ICONIC Fashion India, a renowned name in the fashion industry, sought to elevate its business growth across multiple digital channels.

Our 360-degree marketing approach focused on integrating social media, performance marketing, celebrity endorsements, and influencer collaborations to achieve unprecedented results.

Here’s how we accomplished a 5X growth in just a few weeks.

Initial Metrics:

  • Followers: 50K
  • Brand Awareness: Moderate
  • Engagement Rate: Average
  • Sales Performance: Steady but needed an uplift

Our Approach:

  • Partnered with high-profile celebrities to showcase ICONIC’s new collections, driving massive engagement and attracting a substantial follower base.
  • Developed engaging social media campaigns, including polls, style tips, and behind-the-scenes content, to increase user interaction and maintain a vibrant online presence.
  • Implemented performance-driven ad campaigns focused on high-conversion strategies to drive traffic to ICONIC’s website and online store.
  • Utilized remarketing strategies to re-engage visitors who had previously interacted with ICONIC’s brand, boosting conversion rates and sales.
  • Optimized ICONIC’s website and content with targeted keywords relevant to the fashion industry, enhancing visibility on search engines and driving organic traffic.
  • Created high-quality blog posts and articles about fashion trends, product highlights, and style guides, which improved search rankings and attracted a broader audience.
  • Collaborated with key influencers in the lifestyle and fashion space to create authentic content featuring ICONIC’s products.

Results achieved :

  • 50% increase in Instagram followers within 4 months
  • Amplified overall business growth by 5X, including a substantial uplift in sales and brand visibility.
  • Overall account reach surpassed 10 million impressions across social media platforms.
  • Engagement garnered 55,000+ interactions through dynamic and engaging content.

Learnings:

  • A multi-channel approach integrating social media, SEO, performance marketing, and influencer collaborations can drive significant business growth.
  • Leveraging celebrity and influencer partnerships can dramatically enhance brand visibility and credibility.
  • Interactive and high-quality content plays a crucial role in sustaining audience interest and driving engagement.

TESTIMONIALS

What Our Clients Digital Kong Say About Us.

Sunayana Walia

Our association with Digital Kong has been for a few months now and the thing that I really appreciate is that they really understand our business. The fire in Sanjana and her team is what pulls us

Founder, Raw Beauty

Rahul Bhatia

​We have been working with ​Digital Kong for over a year now. Over the past year, they’ve become more than just a service provider—they’re an extension of our team. Their expertise in website management, social media strategy, influencer marketing, and PR has elevated our brand presence to new heights. The team’s creativity, responsiveness, and deep

Director, Mona B

Namrata M. Bhambore

Where do I even begin? From the inception of our relationship, it was made very clear that Sanjana & her team of experts can handle anything you throw their way. Shantigram’s digital journey, without a hint of doubt, has been elevated to new heights. Their dedicated approach and seamless execution have made managing our social media presence effortless.

Asst. Manager, Digital Marketing - Adani Realty

Apoorv Sen, Chief Business Officer

Digital Kong has been a perfect fit for ICONIC. They consistently bring comprehensive strategies, execution and ideation to the table. Not only do they have knowledgeable, experienced talent onboard,

ICONIC Fashion India

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